Executive Summary

At the end of 2019, Careful Feet Digital started working in partnership with a parenting support network with presence online and through an app to provide a full content marketing strategy. We provided full audits on keyword rankings, backlink profile management and static and dynamic content, following up with an actionable content marketing strategy. Our work has seen substantial growth in organic traffic with an increase of 4029%, a 1155% increase in keyword rankings and a 5550% increase in first page rankings on SERPs.

 

Challenges

The website was receiving very little traffic and ranking for very few keywords, with little direction on content strategy and how to grow.

 

How Careful Feet Digital Helped

We were approached to help a new brand increase organic traffic and keyword rankings through data-driven analysis and strategy. We audited the client’s current position in the market and created a comprehensive content marketing strategy targeting onsite and offsite content and providing a full keyword target guide. In one year, the brand has grown considerably with positive results across the board.?

 

Our work has seen substantial growth in organic traffic with an increase of 4029%…

Parenting Case Study Keyword Ranking Growth

 

…a 1155% increase in keyword rankings…?

Parenting Case Study Keyword Ranking Growth

 

…and a 5550% increase in first page rankings on SERPs.

Parenting Case Study Organic Traffic Growth